System One Travel
Social Media Management
For the past six months, we’ve been the voice behind System One Travel's social media, collaborating with Marketing Bees Collective to craft strategy and content that hit the mark.
Overview
Our mission? To champion System One’s brand tone while spotlighting the vibrant events and attractions across Greater Manchester accessible via System One Travel cards and the public transport services.
Challenge
Connecting with audiences organically in Greater Manchester isn’t a one-stop journey. The goal was to engage with people across the region's bus, tram, and train networks without simply selling tickets. Instead, we focused on creating content that resonated: highlighting diverse, exciting activities you can enjoy while saving with System One Travel cards. Intertwining travel card messages around this.
Result
The outcome? A six-month content strategy that didn’t just stick to the script but evolved seasonally, stayed true to the brand, and delivered key messages. Through creative storytelling and consistent execution, we maintained strong engagement rates across social channels, proving that when done right, travel content can inspire, inform, and connect.
Contact
© 2025 by Jen Mai Studio
KVK Number: 93649924
VAT: 633404056B01